/* SSW Digital Works — site styles */
:root {
  --ink: #241c3a;
  --ink-2: #2e2450;
  --ink-3: #3a2e63;
  --accent: #7c5cd6;
  --accent-bright: #9d7ff0;
  --silver: #c9c5d4;
  --paper: #f7f6fa;
  --white: #ffffff;
}
* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: 'Segoe UI', system-ui, -apple-system, sans-serif;
  color: #2b2640;
  background: var(--white);
  line-height: 1.65;
  font-size: 17px;
}
img { max-width: 100%; }
a { color: var(--accent); }

/* ---------- Header ---------- */
header.site {
  background: var(--ink);
  position: sticky;
  top: 0;
  z-index: 50;
  box-shadow: 0 2px 12px rgba(20, 12, 40, .35);
}
.nav-wrap {
  max-width: 1100px;
  margin: 0 auto;
  padding: 14px 22px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 16px;
  flex-wrap: wrap;
}
.nav-wrap .brand img { height: 42px; display: block; }
nav.main a {
  color: var(--silver);
  text-decoration: none;
  margin-left: 22px;
  font-size: 15px;
  font-weight: 600;
}
nav.main a:hover { color: var(--white); }
nav.main a.cta {
  background: var(--accent);
  color: var(--white);
  padding: 9px 18px;
  border-radius: 24px;
}
nav.main a.cta:hover { background: var(--accent-bright); }

/* ---------- Hero ---------- */
.hero {
  background: linear-gradient(160deg, var(--ink) 0%, var(--ink-2) 55%, var(--ink-3) 100%);
  color: var(--white);
  text-align: center;
  padding: 84px 22px 92px;
  background-size: cover;
  background-position: center;
}
.hero h1 {
  font-size: clamp(2rem, 5vw, 3.3rem);
  letter-spacing: .5px;
  line-height: 1.15;
  margin-bottom: 18px;
}
.hero h1 .accent { color: var(--accent-bright); }
.hero p.sub {
  max-width: 640px;
  margin: 0 auto 34px;
  font-size: clamp(1.05rem, 2vw, 1.25rem);
  color: var(--silver);
}
.btn {
  display: inline-block;
  background: var(--accent);
  color: var(--white);
  text-decoration: none;
  font-weight: 700;
  padding: 15px 34px;
  border-radius: 30px;
  font-size: 1.05rem;
  transition: background .15s ease;
}
.btn:hover { background: var(--accent-bright); }
.btn.ghost {
  background: transparent;
  border: 2px solid var(--silver);
  margin-left: 12px;
}
.btn.ghost:hover { border-color: var(--white); background: rgba(255,255,255,.08); }
.hero .tagline {
  margin-top: 30px;
  font-size: .95rem;
  letter-spacing: 4px;
  text-transform: uppercase;
  color: var(--accent-bright);
  font-weight: 700;
}

/* ---------- Sections ---------- */
section.band { padding: 70px 22px; }
section.band.alt { background: var(--paper); }
section.band.dark {
  background: linear-gradient(160deg, var(--ink) 0%, var(--ink-2) 100%);
  color: var(--white);
}
.inner { max-width: 1100px; margin: 0 auto; }
.inner.narrow { max-width: 780px; }
h2.sec {
  font-size: clamp(1.6rem, 3.4vw, 2.2rem);
  margin-bottom: 14px;
  line-height: 1.25;
}
p.lede { font-size: 1.1rem; color: #565070; max-width: 720px; margin-bottom: 34px; }
.band.dark p.lede { color: var(--silver); }

/* ---------- Cards ---------- */
.grid {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(280px, 1fr));
  gap: 22px;
}
.card {
  background: var(--white);
  border: 1px solid #e7e3f0;
  border-radius: 14px;
  padding: 26px 24px;
  box-shadow: 0 3px 14px rgba(36, 28, 58, .06);
}
.card h3 { font-size: 1.15rem; margin-bottom: 10px; color: var(--ink); }
.card p { font-size: .97rem; color: #565070; }
.card .em { font-size: 1.6rem; display: block; margin-bottom: 12px; }

/* ---------- Steps ---------- */
.steps { counter-reset: step; }
.step {
  display: flex;
  gap: 18px;
  align-items: flex-start;
  padding: 18px 0;
  border-bottom: 1px solid #e7e3f0;
}
.step:last-child { border-bottom: none; }
.step .num {
  counter-increment: step;
  flex: 0 0 44px;
  height: 44px;
  border-radius: 50%;
  background: var(--accent);
  color: var(--white);
  font-weight: 800;
  display: flex;
  align-items: center;
  justify-content: center;
  font-size: 1.1rem;
}
.step h3 { font-size: 1.08rem; margin-bottom: 4px; color: var(--ink); }
.step p { font-size: .97rem; color: #565070; }

/* ---------- Case study ---------- */
.stats {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(200px, 1fr));
  gap: 18px;
  margin: 34px 0;
}
.stat {
  background: rgba(255,255,255,.07);
  border: 1px solid rgba(255,255,255,.14);
  border-radius: 12px;
  padding: 20px 18px;
  text-align: center;
}
.stat .big {
  display: block;
  font-size: 1.9rem;
  font-weight: 800;
  color: var(--accent-bright);
  line-height: 1.2;
}
.stat .lbl { font-size: .88rem; color: var(--silver); }
blockquote.pull {
  border-left: 4px solid var(--accent-bright);
  padding: 6px 0 6px 22px;
  margin: 30px 0 6px;
  font-size: 1.15rem;
  font-style: italic;
  color: var(--white);
}
blockquote.pull footer { font-size: .92rem; font-style: normal; color: var(--silver); margin-top: 8px; }

/* ---------- About ---------- */
.about-flex { display: flex; gap: 40px; align-items: center; flex-wrap: wrap; }
.about-flex .txt { flex: 1 1 420px; }
.about-flex .pic { flex: 0 1 260px; text-align: center; }
.about-flex .pic img { border-radius: 16px; max-height: 340px; }

/* ---------- CTA band ---------- */
.cta-band { text-align: center; }
.cta-band .btn { margin-top: 10px; }
.cta-band .contact-line { margin-top: 26px; color: var(--silver); font-size: .98rem; }
.cta-band .contact-line a { color: var(--accent-bright); text-decoration: none; }

/* ---------- Policy pages ---------- */
.policy {
  max-width: 820px;
  margin: 0 auto;
  padding: 56px 22px 80px;
}
.policy h1 { font-size: 2rem; color: var(--ink); margin-bottom: 8px; }
.policy h2 { font-size: 1.3rem; color: var(--ink); margin: 34px 0 10px; }
.policy h3 { font-size: 1.08rem; color: var(--ink-3); margin: 22px 0 8px; }
.policy p, .policy li { font-size: .99rem; color: #3c3655; }
.policy p { margin: 12px 0; }
.policy ul { margin: 12px 0 12px 26px; }
.policy li { margin: 5px 0; }

/* ---------- Footer ---------- */
footer.site {
  background: var(--ink);
  color: var(--silver);
  padding: 44px 22px 34px;
  font-size: .92rem;
}
.foot-wrap {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  gap: 28px;
  flex-wrap: wrap;
}
.foot-wrap .col h4 { color: var(--white); margin-bottom: 10px; font-size: .98rem; }
.foot-wrap a { color: var(--silver); text-decoration: none; display: block; margin: 5px 0; }
.foot-wrap a:hover { color: var(--white); }
.foot-bottom {
  max-width: 1100px;
  margin: 30px auto 0;
  padding-top: 18px;
  border-top: 1px solid rgba(255,255,255,.12);
  font-size: .85rem;
  color: #8f89a3;
}

@media (max-width: 640px) {
  nav.main a { margin-left: 12px; font-size: 13.5px; }
  .btn.ghost { margin-left: 0; margin-top: 12px; }
}